Once in a blue moon, someone will ask me what it's like running a creative business by myself (usually after watching me nearly nose-to-screen adjusting pixels). I never give them the long answer. Not because I don’t want to, but because its a loaded question with so much to unpack, and there’s usually a friend and a latte vying for their time. So if you came this far, I promise not to throw a paywall up. You can have the long answer.

Honestly… some days, it's exactly what I dreamed it would be. Other times, I'm answering emails from a coffee shop while mentally reminding myself that I forgot to put the trash out (again), trying to upload logo comps before car line, learning another new way to survive the AI takeover as a creative, and wondering how it's already Thursday. That's it in a nutshell. That’s real life.

A few years ago, I was diagnosed with adult ADHD. It explained a lot, but it didn't magically solve anything. I still have days where my brain wants to sprint in twelve directions at once. I'm still learning what works, what doesn't, and how to build my business around the way I'm wired instead of fighting against it. And as odd as it sounds, I think it's made me a better creative partner.

I’ve learned to ask better questions, look for connections other people might miss, to embrace the messy middle of the creative process instead of rushing to the first answer, and maybe most importantly, it's reminded me that the people I work with aren't looking for soulless perfection. They're looking for someone who genuinely cares about moving their mission forward to deliver good work and help them achieve their goals. And that’s exactly what I do.